Popwell.
Creative Concept
A self-initiated lifestyle campaign exploring how seasonal product photography could support Popwell's social media and product marketing. The concept focused on highlighting individual flavors through fresh ingredients, clean compositions, and bright, approachable imagery designed to reinforce the brand's playful personality while introducing new products in a visually engaging way.
Deliverables:
Lifestyle product photography| Creative Direction| Prop Styling| Seasonal Campaign Concept| Product Launch Imagery
Cafecito Sol.
Commercial Photography
Partnered with Cafecito Sol to create a library of lifestyle imagery for use across their website, Instagram, and marketing materials. The goal was to highlight the craftsmanship, connection, and elevated experience behind their mobile coffee cart while maintaining a consistent visual identity across every customer touchpoint.
Deliverables:
Lifestyle product photography| Brand imagery for social media| Website imagery
Vibrant Life Tallow.
Seasonal Campaign
Created a seasonal summer campaign that celebrates the brand's handcrafted skincare through bright, natural lifestyle imagery. The collection was designed to capture the warmth and simplicity of the season while providing a cohesive library of branded content for use across the company's website, Instagram, and digital marketing.
Deliverables:
Seasonal Campaign Photography| Lifestyle product photography| Brand imagery for social media| Website imagery
